Brian Niccol

Browse all articles tagged with "Brian Niccol"

News

Starbucks to Close Hundreds of Stores and Cut Thousands of Jobs in a $1bn Austerity Plan

Starbucks is preparing to write off $1bn in costs and assets by closing hundreds of stores in North America and making further corporate layoffs. Between June and the end of September, 400 US and Canada stores deemed unprofitable and unsuitable for refurbishment were closed or slated for closure. US store managers will find out this</p>

3 Min Read

2025-09-25

News

One Year Into Change: What’s Happening at Starbucks?

DUBAI, September 10, 2025 (Qahwa World) – One year after taking over as CEO of Starbucks, Brian Niccol says the global coffee chain is “ahead of schedule” in its ambitious turnaround efforts. The company is moving faster than anticipated in reshaping its business through aggressive store redesigns, a revamped rewards program, and the introduction of</p>

3 Min Read

2025-09-10

News

Starbucks Moves Ahead with Major U.S. Coffeehouse Revamp

Dubai, 5 September 2025 (Qahwa World) – Starbucks is reporting strong progress on its ambitious plan to refresh its U.S. coffeehouses, with redesigned stores in New York and Southern California already showing encouraging results. The global coffee chain began remodeling select outlets in July 2025 as part of CEO Brian Niccol’s Back to Starbucks strategy,</p>

2 Min Read

2025-09-05