Sharjah – Qahwa World

South Roastery in Sharjah announced the hosting of the World Champion, Alireza Rozeghzadeh, the 2024 Turkey Coffee Roasting Champion and winner of the 8th position globally in the World Coffee Roasting Championship. Furthermore, he was among the top eight competitors globally in the 2025 World Brewers Cup (Pour-Over Coffee Preparation).

This hosting is part of the “Foundation Coffee Roasting Course – Specialty Coffee Association (SCA)”, a course directed at beginners and those wishing to understand the initial principles of the roasting world.

The course provides a comprehensive explanation of the stages of roasting, the changes in color and aroma, how to control heat and time, in addition to safety essentials and the method of using roasting equipment.

The course aims to build a strong knowledge base that helps the trainee understand the relationship between roasting and flavors, and prepares them to confidently transition to advanced levels.

South Roastery was established in Sharjah, UAE, in 2022 under Emirati and Saudi management. The roastery works to innovate and redefine the coffee experience through a blend of high craftsmanship and intense passion.

The roastery’s motto is “Smile, Roasted in Sharjah”, which is not just a phrase, but a reflection of the unique spirit it embodies, through which it aims to enrich the lives of everyone who shares this unique experience.

SCA course

World Champion Alireza Rozeghzadeh Offers Specialized Coffee Roasting Course at South Roastery